https://www.dmustafabowne.com/home daily 1.0 2025-07-03 https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/ea533a9b-9c40-497d-a513-862128f84f7d/Dee4.png https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/831b8a2f-91ce-45b0-b612-8c68986ac78d/GettyImages-1352798899-1.jpg https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/66249ea9-ec52-4168-9fda-ff3b7882ea0d/Another+View+_2.png https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/f8085894-00ce-4cb0-a0fc-95508a70f0e7/Experience.jpg https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/25a7fdc7-81d6-44a0-b123-34b990166ab8/1516498016359.jpg Home https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/a4655e71-896e-41e4-8b68-98b9ec0bc9d9/1675901719399.jpeg Home https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/fa3814e6-8bcc-4f1c-ab4c-fadfcbc1a319/1698677368907.jpeg Home https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/d9450fc6-22e3-45ff-9cc8-1ad1958647c7/1565865412425.jpeg Home https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/53993674-7a88-4be5-beb2-8536f891cd71/1517723692158.jpeg Home https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/71e13c30-a3bf-4ffe-b865-f15623a2d299/1732576905856.jpeg Home https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/6efa2f55-67fa-4d12-87a1-bcfe654c33b9/1539552624696.jpeg Home https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/171cef26-2cb0-4b8a-b0f9-bd672aa4f7e9/1561689942238.jpeg Home https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/ed2e00f7-77eb-4f94-bbf9-6e06ddc173bb/1736749182641.jpeg Home https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/01edee8e-b5fa-4bb0-ade2-1e386e0d5448/1644854075222.jpeg Home https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/f84ce935-30d8-4895-ad87-d403fb2fa4a5/1516315826905.jpeg Home https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/e8fdb7ea-938c-45e0-9d1a-6f75464d3f86/1728179042194.jpeg Home https://www.dmustafabowne.com/company daily 0.75 2025-04-08 https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/7158fa5b-3b42-44ce-85de-c4cc06fc39f3/IMG_3112.jpg https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/9090a8b7-30d3-4408-be33-900c25ac128f/IMG_6660.png https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/ba8d2ddc-c0da-43bf-93c4-ff5c55bb2573/Drifter_Small+Logo_final.png https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/0abcf213-f360-42db-a6f0-f28d4d5b4c36/BPF_11.png https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/bf6072ba-8f94-42e4-beae-c97df2e8c51e/039_Dee_1296x.jpg https://www.dmustafabowne.com/twc-1 daily 0.75 2025-04-23 https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/b98d9fd4-97f7-4792-8000-3ae14a4c6713/Another+View+of+the+App.png https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/9897eed3-38df-4279-a595-66ed56b3bffc/Group+1321316691.png https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/9897eed3-38df-4279-a595-66ed56b3bffc/Group+1321316691.png https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/3d4cbfd8-5aba-4ce7-b394-9ef463cfb707/Storylines_April15_2.png https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/7a282321-279e-4eaf-baeb-19e32382a1ed/Slide-02.png The Weather Channel Redesign - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/774e5621-5bc3-40c9-8b75-0e47cb0a0e1d/Slide-11.png The Weather Channel Redesign - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/aea4af54-eb80-4770-a504-a6798a6dd035/460x0w+%284%29+1.png The Weather Channel Redesign - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/a5e9e311-b609-45f1-bf4c-dce242baac06/Slide-03.png The Weather Channel Redesign - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/8c0d10e1-9b1e-4cc6-9f7f-08abb88b76ee/Slide-14.png The Weather Channel Redesign - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/944112ac-0b7a-42f9-adad-440b80c5ba29/460x0w+%286%29+1.png The Weather Channel Redesign - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/8e76d6dc-9ae0-4302-a46d-e246c52dd5d9/Slide-05.png The Weather Channel Redesign - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/85d22419-7587-4272-b8bf-394b5ebfeabe/Slide-15.png The Weather Channel Redesign - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/3ce4a26e-9b9a-4188-9dd1-a43ebb3572eb/460x0w+%287%29+1.png The Weather Channel Redesign - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/8accdfdd-c5c3-4eff-b33f-4f764aa22844/Slide-08.png The Weather Channel Redesign - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/4a5885af-9c02-4388-bf6a-dba100d35214/Slide-16.png The Weather Channel Redesign - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/c863216d-b54b-464a-9333-8c71117d50d9/460x0w+%288%29+1.png The Weather Channel Redesign - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/b8ddd51e-9589-4800-b05a-4cc7156544c4/Slide-06.png The Weather Channel Redesign - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/a1adfa55-1ed4-4c87-8c33-4a8687c59ae7/Slide-17.png The Weather Channel Redesign - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/0665bcfe-9a5e-4f5e-b628-fa72aed84a8e/460x0w+%289%29+1.png The Weather Channel Redesign - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/eb61acc5-22f9-4656-b1eb-ce6d2060e608/Slide-07.png The Weather Channel Redesign - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/07f44395-3197-4af3-8d4b-79a6d5244a82/460x0w+%2810%29+1.png The Weather Channel Redesign - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/2429ef9b-b617-42a4-bba9-9e1503e1bfd7/Slide-19.png The Weather Channel Redesign - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/22b8c336-5373-4a0f-9a6d-b8ced7890b9e/Slide-09.png The Weather Channel Redesign - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/1f6be46d-705d-49f6-b0e1-ac3a113186b3/Slide-20.png The Weather Channel Redesign - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/1105953f-a796-4604-b5b9-27fd42130c2a/460x0w+%285%29+1.png The Weather Channel Redesign - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/62d5e675-b627-4bc9-81b4-915599b19ea2/Slide-21.png The Weather Channel Redesign - Case Study Walkthrough https://www.dmustafabowne.com/twc-2 daily 0.75 2025-04-21 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg The Weather Channel Wellness - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg The Weather Channel Wellness - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg The Weather Channel Wellness - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/02547c7b-c8cf-40fa-a765-40439719c1d1/732.png The Weather Channel Wellness - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/b7560e8d-e7d1-49c4-ac93-a04960b794d7/Allergies_2X.png The Weather Channel Wellness - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/8ca14d64-a1dc-428d-933a-5a22a319143a/Connection.png The Weather Channel Wellness - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/e2f236a8-19b6-474c-b5c0-34c7dda2980d/Wellness_1.png The Weather Channel Wellness - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/4cd4ac54-fac8-42ab-ba62-25b53de29a74/Skin_2X.png The Weather Channel Wellness - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/2dc1a4d8-8753-47a1-b298-55dc5459fbf9/Wellness_2.png The Weather Channel Wellness - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/597c8149-40b3-4310-a926-1c6168c608cc/Sun%26Moon_2X.png The Weather Channel Wellness - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/95e229bc-e93d-483d-b7c2-b511ef82350c/Wellness_3.png The Weather Channel Wellness - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/7ae93c80-47a7-4f96-9327-81400074ca73/IPad.png The Weather Channel Wellness - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/08b9fad6-952b-499d-8a55-3b7d670d24fd/Wellness_4.png The Weather Channel Wellness - Case Study Walkthrough https://www.dmustafabowne.com/twc-3 daily 0.75 2025-04-21 https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/2bff41bc-6f72-4ba0-ac90-418663f0421e/IBM+Design+Town+Hall+TWC+COVID-19+Response_v2_Page_03_Image_0001.png https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/ddb20243-805b-482a-b47b-1ae7d5fb20f6/IBM+Design+Town+Hall+TWC+COVID-19+Response_v2_Page_13_Image_0001.png https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/3e5d6bd0-e7e3-4ca8-913c-2c417d579457/Group+1321316794.png https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/1abc2240-c63f-44d8-91f6-95cac95f2ff7/Group+1321316772.png https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/fc0cf4f2-9b2f-48ce-8da5-d5499ceb667e/Solution_1*.png The Weather Channel Covid - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/731caabf-01b6-4f3b-b51b-86ff5baa882f/Solution_2*.png The Weather Channel Covid - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/ce5ad250-b27b-4d73-85c9-6c8bed898f83/Solution_3*.png The Weather Channel Covid - Case Study Walkthrough https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/eea12415-3273-4b75-956d-095a0e489e58/Solution_4*.png The Weather Channel Covid - Case Study Walkthrough https://www.dmustafabowne.com/twc-process daily 0.75 2025-04-23 https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/b98d9fd4-97f7-4792-8000-3ae14a4c6713/Another+View+of+the+App.png https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/7a282321-279e-4eaf-baeb-19e32382a1ed/Slide-02.png The Weather Channel Redesign - Process We first aligned on project timelines and overall approach. https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/774e5621-5bc3-40c9-8b75-0e47cb0a0e1d/Slide-11.png The Weather Channel Redesign - Process With the foundation in place, we brought in the full team and formed squads to run design sprints on key workstreams. https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/a5e9e311-b609-45f1-bf4c-dce242baac06/Slide-03.png The Weather Channel Redesign - Process We defined our target personas, from where we were to where we wanted to be. We mapped the journey and JTBD for each target to arrive at our hero flow and core actions. https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/8c0d10e1-9b1e-4cc6-9f7f-08abb88b76ee/Slide-14.png The Weather Channel Redesign - Process We detailed end-to-end user flows for all core functions. Supported by daily design workshops and open crits to keep the work cohesive. https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/8e76d6dc-9ae0-4302-a46d-e246c52dd5d9/Slide-05.png The Weather Channel Redesign - Process We also defined our guiding principles to help the team with decision-making. https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/85d22419-7587-4272-b8bf-394b5ebfeabe/Slide-15.png The Weather Channel Redesign - Process We used motion studies and rapid prototypes to gut-check ideas and test feasibility early and often. https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/8accdfdd-c5c3-4eff-b33f-4f764aa22844/Slide-08.png The Weather Channel Redesign - Process A lot of workshopping with stakeholders to define our feature sets and where to invest time. https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/4a5885af-9c02-4388-bf6a-dba100d35214/Slide-16.png The Weather Channel Redesign - Process Each sprint included moderated testing with target users to ensure we were building the right things, the right way. https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/b8ddd51e-9589-4800-b05a-4cc7156544c4/Slide-06.png The Weather Channel Redesign - Process We restructured our IA, navigation, and wayfinding to ensure ease of use and to connect the dots for our users. https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/a1adfa55-1ed4-4c87-8c33-4a8687c59ae7/Slide-17.png The Weather Channel Redesign - Process Sometimes we got it right :) https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/eb61acc5-22f9-4656-b1eb-ce6d2060e608/Slide-07.png The Weather Channel Redesign - Process In tandem, we explored the evolution of the visual direction. https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/2429ef9b-b617-42a4-bba9-9e1503e1bfd7/Slide-19.png The Weather Channel Redesign - Process With each round of testing, the visual language sharpened until we landed on a UI that felt just right. https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/22b8c336-5373-4a0f-9a6d-b8ced7890b9e/Slide-09.png The Weather Channel Redesign - Process We tested multiple concepts and landed on an editorial-focused direction that blended weather data with immersive storytelling. https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/1f6be46d-705d-49f6-b0e1-ac3a113186b3/Slide-20.png The Weather Channel Redesign - Process We introduced exclusive features for our premium users, like this immersive Weather AR experience. https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/62d5e675-b627-4bc9-81b4-915599b19ea2/Slide-21.png The Weather Channel Redesign - Process A sample of documentation and UX teardowns created to align the team, clarify intent, and support efficient development. https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/2a907f30-8943-4b12-9ede-e84203e64d4e/Slide-10.png The Weather Channel Redesign - Process We unpacked the editorial direction through rounds of design, diverging to explore bold ideas and then converging to define the core elements of the vision. https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/3d4cbfd8-5aba-4ce7-b394-9ef463cfb707/Storylines_April15_2.png The Weather Channel Redesign - Process And here it is, Storylines! A beautifully ownable, timeless, and elegant direction for our experience. Striking the perfect balance between utility and rich storytelling. https://www.dmustafabowne.com/gallery-3 daily 0.75 2025-07-30 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/6b4f26e4-fadf-426a-8f71-0527a033d52c/Aro+Ha_0010+1.jpg https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/f8085894-00ce-4cb0-a0fc-95508a70f0e7/Experience.jpg https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/bdc229cf-8dfd-4648-b06b-178e86d3f798/B3F39DDF-0F3B-4522-896E-4A980689C4DC.JPG Intro https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/040bb77e-af08-4821-ad0c-8c90dc9366ac/Untitled-1.jpg Intro https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/26fb5945-b2f8-40c4-a6c9-a0c02b10e423/Travel.jpg Intro https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/bc4235d2-e52c-4945-b6eb-6652a1aa16c4/Fam.jpg Intro https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/e7c27e1c-99d3-46d6-a63d-436f2c7ba571/Drifter.jpg Intro https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/7ab04ce3-fccf-4a59-aca6-0400a6ad1116/Soul2.jpg Intro https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/5f7bcf01-5157-4f7b-bd9f-02f5d19e4768/Piece-of-us_1200.jpg Intro https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/fd26c7e7-8dbb-4d2d-b051-5b79cb33d6ce/Silver-Creds-2_1200.jpg Intro https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/0b5157ee-1a32-4e2f-b588-dade9baa3e09/Platinum-Creds-2_1200.jpg Intro https://images.squarespace-cdn.com/content/v1/672c1931948de9080998fd53/ad9e8c4f-5263-4816-8d82-0aab400554b6/Vines_Full_1000.jpg Intro