Hello, I’m Dee. Glad you’re here.

I’m a collaborative, empathetic design leader who empowers teams to turn ambiguity into clarity, constraints into opportunities, and complexity into elegant solutions.

I thrive at the intersection of craft and strategy, with extensive experience scaling teams and products in high-growth environments.

Things I’m good at & love

A Strong ‘Why.’ Aha Moments. Bold Ideas. Building Systems. Shipping Products. Quality Over Quantity. Trying New Things. Observing & Learning. Failing Fast. Innovation From Constraints. Rallying Teams. Inclusivity. Mentoring & Coaching. Growing Talent. Community Over Competition. Collaboration. Enjoying the Journey. More about me here

Highlights

A few career highlights. It’s so hard to choose!

  • Including several Golden & Silver ADDYs, OMMA, SHORTY, AMY, and Atlanta Marketer Of The Year.

  • Directed vision, design strategy, and execution, consistently meeting and exceeding user and business OKRs.

  • POWERADE, REESES’S, DESANI DROPS, WEBMD, PGA.COM, The Ritz Carlton, and THE HOME DEPOT.

  • Manager of managers. Recruited, developed, and led multidisciplinary teams ranging from junior designers to principals.

  • I consistently earned top approval scores from my reports, even during significant restructures, mergers, and acquisitions.

Areas of Expertise

I bring a rich blend of in-house, consumer, enterprise, and agency design expertise.

  • Vision Building, Mentorship & Coaching, Team Retention & Growth, Leading Through Transformation & Change, Navigating Ambiguity & Constraints, Fostering Innovation & Community.

  • Scaling Design Systems & Principles, Elevating UX/UI & Content Standards, Career Growth Frameworks, Optimizing Cross-Functional Design Processes, Tool & Workflow Optimization.

  • Human-Centered Design, Continuous Product Discovery, Growth & Innovation, End-to-End Experience Design, Research Methodologies, Web & Native App Expertise. Integrating Emerging Technologies.

  • Stakeholder Influence & Alignment, Metrics-Driven Design, Revenue & Growth Enablement, Executive Storytelling, Persuasive Communication.

  • Figma, FigJam, Adobe Creative Suite, Miro, Mural, Keynote, Google Suite, and Microsoft Office Suite.

Featured Work

The Weather Channel Redesign

  • We set out to transform The Weather Channel app, the world’s most trusted and downloaded weather app, from a weather forecast utility into an indispensable guide for life’s weather-dependent moments.

  • 8% Engagement Growth | Revenue exceeded targets by 14% | 25% Operational Efficiency By introducing the first scalable design system | The app maintained a rating of 4.5+ post-launch.

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The Weather Channel Health & Wellness

  • The Weather Channel launched a dedicated health and wellness strategy to help users understand how weather impacts their well-being. Through personalized AI-driven insights, dynamic data visualizations, and educational content, we translated weather data into actionable guidance tailored to users’ needs.

  • Achieved a 142% to 289% increase in content page views across various wellness topics and a 14% boost in click-through rates (CTR) to pages.

    Secured new partnerships and sponsorships.

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See More Work

Experience

Companies & Brands I’ve Been Lucky to Work With

Places I worked 2009-2024

The Weather Company Head of Product Design - Consumer 2024

IBM | The Weather Company Head of Product Design - B2C & B2B 2016

The Weather Channel Director of Design 2015

Digitas VP Group Creative Director 2016

Engauge - Moxie Creative Director 2009

Brands I served

More about me

Testimonials. Blushing a Little :)

  • "I remember our search for Dee because I reviewed over 54 candidates from across the country. Spoke with 7, met with 3, choose Dee. Why? well, there's her work, experience, knowledge of the market, solid references, but then you meet her. That's when you witness her spirit, wit, passion for what we do and you get a sense of her desire for better."

    Marc Garbarini, SVP of Creative, Digitas

  • “Leaders like Dee are rare. She consistently championed the importance of design across the organization and was passionate about guiding her teams to focus on user-centered design methodologies at every stage of the process ... Any organization would be fortunate to have such an inspiring, energetic, and visionary design leader.”

    Nick Brazil, Head of Enterprise Design - The Weather Company

  • “When Dee is involved the ideas are smart, conceptual, integrated and strategic ... She sets a high bar across all disciplines and holds people accountable to the same high standard of excellence."

    Kelly (Cogan) Slothower, Global CX Executive | Strategy Consultant | Digital Transformation

  • "Dee didn’t just lead; she saw potential in people and actively nurtured it. Coming from a non-traditional background, I sometimes wondered how I fit into the design world. But Dee made me feel like my unconventional path wasn’t just acceptable—it was an asset. She reminded me that my perspective was valuable ... Dee’s balance of pragmatism and humanity left a mark on me, especially during times of transition. When IBM announced the divestiture of our company, she was honest and clear-eyed, reminding us to focus on what we could control while prioritizing our own well-being."

    Reneé Cagnina Haynes, Product Design at The Weather Company

  • “I feel fortunate to have worked alongside her [Dee] as she always had thoughtful questions that inspired me to think differently - bigger, more creatively, more comprehensively.”

    Allison (Tencza) Guidetti, Head of Consumer Marketing at The Weather Company

  • “What sets Dee apart is her ability to think long-term and guide her teams in bringing that vision to life. She creates an environment where creativity and data go hand in hand, and cross-team collaboration is the norm ... But what really stands out is Dee’s genuine care for her team. She’s always focused on personal growth, fostering a culture of learning, and encouraging innovation.”

    Katherine Chase, Principle Product Designer - The Weather Company

  • "As a design practitioner with deep experience across a broad range of industries, Dee is incredibly good at joining the dots, bringing a strategic and analytical lens to each and every design decision, shining a light into all the corners, offering unique insights, and advocating for the end user while upholding business imperatives ... Dee is plugged into the evolution of the field of design, staying abreast of emerging trends, and encouraging others by example and mentorship to embrace new ways of working — and to do, always, the best work that they can."

    Rebecca (Bowring) Radnaev, Content Designer | Content Strategist | UX Writer |

  • "Dee is, without a doubt, one of the most strategic minds I have had the privilege with which to work...Her thinking goes beyond the immediate and into fullest possible extent of engagement ... She is passionate, a team player and someone I can always count on!"

    Shannon Delaney, Digital Evangelist & Consumer Advocate

  • "Dee is an exceptional leader who teaches both by her example and by sharing her expertise. No project is too ambitious or overwhelming for Dee, and she has the highest standards for how we serve user needs. She has a brilliant eye for creating, maintaining and flexing systems to create repeatable, habit-worthy frameworks. I was privileged to work under her and grow from her."

    Lindsay (Reene) Howard, Membership Lead at Chick-fil-A

  • "Dee encourages personal growth and challenges the status quo. She is very supportive when it comes to feedback-seeking and her encouragement empowered me every time. Her leadership was critical in my development, not just in my role at the time, but also in my life and in my long term career. I truly appreciate the opportunity I had to grow under Dee..."

    Jingyu "Beatrice" Li, Design at Tiktok

  • "Dee brings a rare balance of true vision for user-centric, artfully executed design and intelligent strategic thinking ... She's led her Team through two major cross-platform consumer product reinventions from content strategy, UX, UI, design system development through post-launch evolution - the works. And she does it tirelessly, always pushing for the best possible solutions, while empowering those around her to do the same ... Her influence on the creation of positive outcomes is transformative. And she delivers with humor and grace."

    Tom Hurd, Principle Product Design at The Weather Company

  • "Dee is a force of nature and one of those rare leaders who embodies the perfect combination of talent, empathy, and resilience....She inspired us to use our voices as designers to craft the change we want to see within our products and led an incredible effort of a full app redesign with grace and aplomb...She is thoughtful and intuitive in her approach, articulate in her presentations, and strong in her leadership qualities. As someone who has valuable experience in both the advertising and product space, she understands how to work with Product and Marketing by bringing them together harmoniously. She is also one of the kindest, most generous, and multifaceted people I know..."

    Moksha Rao - Senior Product Designer @ MyFitnessPal

More Testimonials - On LinkedIn