The Weather Channel Health & Wellness Strategy - 2021-2024
Challenge
How might we help TWC users, especially younger audiences, understand how weather impacts their daily lives and health, so they can make informed decisions and manage their well-being with confidence?
My Role: Ux Strategy & Design Leadership. Vision, Stakeholder Alignment. Planning, Execution Leadership.
Research Findings
We conducted discovery research to understand how weather affects health and how we can better support our users.
Consumers Recognize the Impact of Weather on Their Health & Wellness
With 88% of consumers placing greater emphasis on health and wellness in recent years, many are now using weather information to manage their health. Since 2020, we have observed a 33% increase in people utilizing weather data to support their health management.
76%
Use weather information to manage their health.
82%
Say sudden weather changes can bring on certain health issues.
81%
Say changes in the weather affect their mood and energy level.
Solution
We designed a user-centered Health & Wellness experience that transforms complex weather data into localized, actionable insights. By combining AI-driven personalization, dynamic visualizations, and contextual content, we helped users connect weather to well-being, enabling smarter, more confident daily decisions.
Bringing the Health & Wellness Strategy to Life
Below is a showcase of the features introduced in the newly designed Flagship App MVP.
Outcome
This focused approach increased user engagement and opened the door to strategic partnerships in the wellness space, positioning The Weather Channel as a trusted resource for health-conscious audiences.
Key Results & Feedback
The new Health & Wellness experience is driving results, increasing visits and engagement, attracting new sponsors and partners, and strengthening existing relationships.
4
New sponsorships were secured in the first quarter post-launch.
142% to 289%
Increase in content page views across various wellness topics
14%
Boost in click-through rates (CTR) to pages.
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"It’s more than just a weather app, it’s a health app too. I suffer with anxiety/depression, it gets worse in the winter. It makes sense that weather could be affecting that. It is a cool idea to mix the two together."
User Feedback - Aspirational Target
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"Exactly the type of information I'm looking for just the basic understanding about some exposure UV index today which would help me plan my day."
User Feedback - Skin Health Usability Study
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"This app is amazing! Whenever I have plan, I can look in this app to check the weather. It also gives you notifications about the weather so that you know if it's sunny or raining like cats and dogs! To everyone who doesn't have this app, get it now. The best part..is that it's Free!"
User Feedback - App Store